Short films #3 - Who is the short film market audience?

The first and most vital short film market audience are the groups of film distributors and producers that attend film festivals such as the Toronto Film Festival and the Edinburgh International Film Festival. They are the key short film market audience because film makers that are establishing themselves usually produce short films and show them at multiple film festivals hoping to get recognised and picked up by film distributors. The other audience that the short film market targets are children that watch big feature films such as Toy Story, Cars and Finding Nemo. Short films are usually put on a DVD release of these kind of films so that children do not get bored and in return, large media conglomerates make millions of dollars more when they charge more for the extra aspect of a short film on the DVD release. The final short film market audience target is young media studies students like ourselves, and this is because we often watch them for inspiration for our own short films that we have to produce at A2 level.